Born and raised in Stockholm, Lewenhaupt’s background is within advertising. Apart from being a beauty junkie, she loves all that Swedish nature has to offer, spending a lot of time with her large family at their farm at Fäviken. Until its closing at the end of last year, it was the place for one of Scandinavia’s most famous restaurants, located deep in the wooded forest between the mountain of Åreskutan and the lake of Kall (which means cold in Swedish).
— This lake inspired our new fragrance Fjällsjö. It takes me back to Fäviken and the nature that woke the passion I now infuse in Björk and Berries. With Fjällsjö we also took the Eau de Parfum packaging to another level, cleaner and minimalist with a dash of colour. The red cork is inspired by the Falu red cabins you see throughout Sweden, says Lewenhaupt.
Four years ago, the idea of a major brand relaunch came up, and the new perfume is part of that.
— We looked at our mission; to preserve the magic of Swedish nature and beauty traditions. Our philosophy is simple, where we create luxurious and clean skincare and scents using high-quality natural and organic ingredients. Sustainability should be the norm — without nature we don’t have the inspiration for Björk and Berries, so it has always been part of the brand philosophy.Due to the urgent state of the climate crisis we just made it our top priority to develop an even more eco-smart brand. To ensure that all products are safe and natural, we have defined a strict standard to which all of our products are held. We call it our Ecoluxury Criteria — kind to skin, people, animals, and nature, says Lewenhaupt.
All products are made in Sweden according to those criteria. The new assortment comes with a new sustainable packaging philosophy.
Through the process, the brand also came in contact with their heritage.
— The new design is inspired by Swedish craftsmanship and tradition. With the colours, we have taken inspiration from the traditional colours of the Jämtlandsskåp — old traditional painted cabinets — that have been significant for Swedish history and folklore culture, says Lewenhaupt.
The current situation has made her even more determined to spread their philosophy and brand.
— Right now, the world is turned upside down. And sometimes it feels meaningless what we do. But staying true and personal with some perspective feels like the only way forward. We have some exciting news in our pipeline with very innovative and results-oriented face products straight from the Swedish flora. After the summer we are launching yet another fragrance, so even if I have to be here and now, I can’t help but dream of time travelling so we can share this news with the world, she says, adding,
— I think it is important to support our locals and Swedish brands, the past weeks have taught me how fragile we are, and we need to stick together.
Born and raised in Stockholm, Lewenhaupt’s background is within advertising. Apart from being a beauty junkie, she loves all that Swedish nature has to offer, spending a lot of time with her large family at their farm at Fäviken. Until its closing at the end of last year, it was the place for one of Scandinavia’s most famous restaurants, located deep in the wooded forest between the mountain of Åreskutan and the lake of Kall (which means cold in Swedish).
— This lake inspired our new fragrance Fjällsjö. It takes me back to Fäviken and the nature that woke the passion I now infuse in Björk and Berries. With Fjällsjö we also took the Eau de Parfum packaging to another level, cleaner and minimalist with a dash of colour. The red cork is inspired by the Falu red cabins you see throughout Sweden, says Lewenhaupt.
Four years ago, the idea of a major brand relaunch came up, and the new perfume is part of that.
— We looked at our mission; to preserve the magic of Swedish nature and beauty traditions. Our philosophy is simple, where we create luxurious and clean skincare and scents using high-quality natural and organic ingredients. Sustainability should be the norm — without nature we don’t have the inspiration for Björk and Berries, so it has always been part of the brand philosophy.Due to the urgent state of the climate crisis we just made it our top priority to develop an even more eco-smart brand. To ensure that all products are safe and natural, we have defined a strict standard to which all of our products are held. We call it our Ecoluxury Criteria — kind to skin, people, animals, and nature, says Lewenhaupt.
All products are made in Sweden according to those criteria. The new assortment comes with a new sustainable packaging philosophy.
Through the process, the brand also came in contact with their heritage.
— The new design is inspired by Swedish craftsmanship and tradition. With the colours, we have taken inspiration from the traditional colours of the Jämtlandsskåp — old traditional painted cabinets — that have been significant for Swedish history and folklore culture, says Lewenhaupt.
The current situation has made her even more determined to spread their philosophy and brand.
— Right now, the world is turned upside down. And sometimes it feels meaningless what we do. But staying true and personal with some perspective feels like the only way forward. We have some exciting news in our pipeline with very innovative and results-oriented face products straight from the Swedish flora. After the summer we are launching yet another fragrance, so even if I have to be here and now, I can’t help but dream of time travelling so we can share this news with the world, she says, adding,
— I think it is important to support our locals and Swedish brands, the past weeks have taught me how fragile we are, and we need to stick together.
Born and raised in Stockholm, Lewenhaupt’s background is within advertising. Apart from being a beauty junkie, she loves all that Swedish nature has to offer, spending a lot of time with her large family at their farm at Fäviken. Until its closing at the end of last year, it was the place for one of Scandinavia’s most famous restaurants, located deep in the wooded forest between the mountain of Åreskutan and the lake of Kall (which means cold in Swedish).
— This lake inspired our new fragrance Fjällsjö. It takes me back to Fäviken and the nature that woke the passion I now infuse in Björk and Berries. With Fjällsjö we also took the Eau de Parfum packaging to another level, cleaner and minimalist with a dash of colour. The red cork is inspired by the Falu red cabins you see throughout Sweden, says Lewenhaupt.
Four years ago, the idea of a major brand relaunch came up, and the new perfume is part of that.
— We looked at our mission; to preserve the magic of Swedish nature and beauty traditions. Our philosophy is simple, where we create luxurious and clean skincare and scents using high-quality natural and organic ingredients. Sustainability should be the norm — without nature we don’t have the inspiration for Björk and Berries, so it has always been part of the brand philosophy.Due to the urgent state of the climate crisis we just made it our top priority to develop an even more eco-smart brand. To ensure that all products are safe and natural, we have defined a strict standard to which all of our products are held. We call it our Ecoluxury Criteria — kind to skin, people, animals, and nature, says Lewenhaupt.
All products are made in Sweden according to those criteria. The new assortment comes with a new sustainable packaging philosophy.
Through the process, the brand also came in contact with their heritage.
— We looked at our mission; to preserve the magic of Swedish nature and beauty traditions. Our philosophy is simple, where we create luxurious and clean skincare and scents using high-quality natural and organic ingredients. Sustainability should be the norm — without nature we don’t have the inspiration for Björk and Berries, so it has always been part of the brand philosophy.Due to the urgent state of the climate crisis we just made it our top priority to develop an even more eco-smart brand. To ensure that all products are safe and natural, we have defined a strict standard to which all of our products are held. We call it our Ecoluxury Criteria — kind to skin, people, animals, and nature, says Lewenhaupt.
All products are made in Sweden according to those criteria. The new assortment comes with a new sustainable packaging philosophy.
Through the process, the brand also came in contact with their heritage.
