— I started the brand after finishing my studies at Tillskärarakademin and have previously released two collections per year. However, since the beginning of last year I have made a couple of changes in the brand structure which include moving away from seasonal collections and to start making one off-pieces. This has proved very promising and last year I was offered a presentation in London during LFW and a runway show for SS20 in Moscow during MBFW.
The new SS20 collection is called Picking flowers and Thieving.
— I have decided to separate it into two different campaigns and this one focuses on the Thieving part, tells Sjunnesson, continuing,
— I have previously been working with co-designing and for this season I wanted to develop that concept further, from being between designer and wearer to co-designing between wearer and wearer. In the campaign, models Victor and Elias are fighting over their clothes. My main inspiration has been clothes swapping and since the pieces are fully made of Velcro two people can swap clothes by simply passing each other. Accessories such as bags, pockets and woven patches can as well be attached and combined into countless different looks. I am very intrigued by the thought of people dressing one another on the streets, unconsciously or consciously.
MLTV SS20. Sjunnesson tells how she feels there is a lot of potential in the co-designing theme. ”Environmentally to mention one, and I want to continue exploring it. I am planning a show in Stockholm this fall which will be a continuation of this collection.” Photography: Matilda Engström
— I started the brand after finishing my studies at Tillskärarakademin and have previously released two collections per year. However, since the beginning of last year I have made a couple of changes in the brand structure which include moving away from seasonal collections and to start making one off-pieces. This has proved very promising and last year I was offered a presentation in London during LFW and a runway show for SS20 in Moscow during MBFW.
The new SS20 collection is called Picking flowers and Thieving.
— I have decided to separate it into two different campaigns and this one focuses on the Thieving part, tells Sjunnesson, continuing,
— I have previously been working with co-designing and for this season I wanted to develop that concept further, from being between designer and wearer to co-designing between wearer and wearer. In the campaign, models Victor and Elias are fighting over their clothes. My main inspiration has been clothes swapping and since the pieces are fully made of Velcro two people can swap clothes by simply passing each other. Accessories such as bags, pockets and woven patches can as well be attached and combined into countless different looks. I am very intrigued by the thought of people dressing one another on the streets, unconsciously or consciously.
MLTV SS20. Sjunnesson tells how she feels there is a lot of potential in the co-designing theme. ”Environmentally to mention one, and I want to continue exploring it. I am planning a show in Stockholm this fall which will be a continuation of this collection.” Photography: Matilda Engström
— I started the brand after finishing my studies at Tillskärarakademin and have previously released two collections per year. However, since the beginning of last year I have made a couple of changes in the brand structure which include moving away from seasonal collections and to start making one off-pieces. This has proved very promising and last year I was offered a presentation in London during LFW and a runway show for SS20 in Moscow during MBFW.
The new SS20 collection is called Picking flowers and Thieving.
— I have decided to separate it into two different campaigns and this one focuses on the Thieving part, tells Sjunnesson, continuing,
— I have previously been working with co-designing and for this season I wanted to develop that concept further, from being between designer and wearer to co-designing between wearer and wearer. In the campaign, models Victor and Elias are fighting over their clothes. My main inspiration has been clothes swapping and since the pieces are fully made of Velcro two people can swap clothes by simply passing each other. Accessories such as bags, pockets and woven patches can as well be attached and combined into countless different looks. I am very intrigued by the thought of people dressing one another on the streets, unconsciously or consciously.
MLTV SS20. Sjunnesson tells how she feels there is a lot of potential in the co-designing theme. ”Environmentally to mention one, and I want to continue exploring it. I am planning a show in Stockholm this fall which will be a continuation of this collection.” Photography: Matilda Engström
— I have previously been working with co-designing and for this season I wanted to develop that concept further, from being between designer and wearer to co-designing between wearer and wearer. In the campaign, models Victor and Elias are fighting over their clothes. My main inspiration has been clothes swapping and since the pieces are fully made of Velcro two people can swap clothes by simply passing each other. Accessories such as bags, pockets and woven patches can as well be attached and combined into countless different looks. I am very intrigued by the thought of people dressing one another on the streets, unconsciously or consciously.
MLTV SS20. Sjunnesson tells how she feels there is a lot of potential in the co-designing theme. ”Environmentally to mention one, and I want to continue exploring it. I am planning a show in Stockholm this fall which will be a continuation of this collection.” Photography: Matilda Engström
