There is no questioning that the French artist and designer Magali Brueder is exceptionally talented. Her evocative paintings have the power to whisk us away from yellow-lit office interiors or cozy bedsheets in the depths of winter, transporting us to the wilderness of the French countryside. Applying soft, peachy colours to dusky European mountains, seas and skies, Magali’s paintings are so beautiful, they make us ooze with ASMR-like tingly feelings.
“I love printmaking and screen printing,” says the illustrator, “but the processes are often too complicated and expensive so I tried using Risograph printing for my drawings.” Satisfied with the results, Magali opened an online shop which, to this day, provides a “pleasant and important alternative to freelance design work.”
There is no questioning that the French artist and designer Magali Brueder is exceptionally talented. Her evocative paintings have the power to whisk us away from yellow-lit office interiors or cozy bedsheets in the depths of winter, transporting us to the wilderness of the French countryside. Applying soft, peachy colours to dusky European mountains, seas and skies, Magali’s paintings are so beautiful, they make us ooze with ASMR-like tingly feelings.
“I love printmaking and screen printing,” says the illustrator, “but the processes are often too complicated and expensive so I tried using Risograph printing for my drawings.” Satisfied with the results, Magali opened an online shop which, to this day, provides a “pleasant and important alternative to freelance design work.”
There is no questioning that the French artist and designer Magali Brueder is exceptionally talented. Her evocative paintings have the power to whisk us away from yellow-lit office interiors or cozy bedsheets in the depths of winter, transporting us to the wilderness of the French countryside. Applying soft, peachy colours to dusky European mountains, seas and skies, Magali’s paintings are so beautiful, they make us ooze with ASMR-like tingly feelings.
“I love printmaking and screen printing,” says the illustrator, “but the processes are often too complicated and expensive so I tried using Risograph printing for my drawings.” Satisfied with the results, Magali opened an online shop which, to this day, provides a “pleasant and important alternative to freelance design work.”
— I started the brand after finishing my studies at Tillskärarakademin and have previously released two collections per year. However, since the beginning of last year I have made a couple of changes in the brand structure which include moving away from seasonal collections and to start making one off-pieces. This has proved very promising and last year I was offered a presentation in London during LFW and a runway show for SS20 in Moscow during MBFW.
The new SS20 collection is called Picking flowers and Thieving.
— I have decided to separate it into two different campaigns and this one focuses on the Thieving part, tells Sjunnesson, continuing,
— I have previously been working with co-designing and for this season I wanted to develop that concept further, from being between designer and wearer to co-designing between wearer and wearer. In the campaign, models Victor and Elias are fighting over their clothes. My main inspiration has been clothes swapping and since the pieces are fully made of Velcro two people can swap clothes by simply passing each other. Accessories such as bags, pockets and woven patches can as well be attached and combined into countless different looks. I am very intrigued by the thought of people dressing one another on the streets, unconsciously or consciously.
MLTV SS20. Sjunnesson tells how she feels there is a lot of potential in the co-designing theme. ”Environmentally to mention one, and I want to continue exploring it. I am planning a show in Stockholm this fall which will be a continuation of this collection.” Photography: Matilda Engström
— I started the brand after finishing my studies at Tillskärarakademin and have previously released two collections per year. However, since the beginning of last year I have made a couple of changes in the brand structure which include moving away from seasonal collections and to start making one off-pieces. This has proved very promising and last year I was offered a presentation in London during LFW and a runway show for SS20 in Moscow during MBFW.
The new SS20 collection is called Picking flowers and Thieving.
— I have decided to separate it into two different campaigns and this one focuses on the Thieving part, tells Sjunnesson, continuing,
— I have previously been working with co-designing and for this season I wanted to develop that concept further, from being between designer and wearer to co-designing between wearer and wearer. In the campaign, models Victor and Elias are fighting over their clothes. My main inspiration has been clothes swapping and since the pieces are fully made of Velcro two people can swap clothes by simply passing each other. Accessories such as bags, pockets and woven patches can as well be attached and combined into countless different looks. I am very intrigued by the thought of people dressing one another on the streets, unconsciously or consciously.
MLTV SS20. Sjunnesson tells how she feels there is a lot of potential in the co-designing theme. ”Environmentally to mention one, and I want to continue exploring it. I am planning a show in Stockholm this fall which will be a continuation of this collection.” Photography: Matilda Engström
— I started the brand after finishing my studies at Tillskärarakademin and have previously released two collections per year. However, since the beginning of last year I have made a couple of changes in the brand structure which include moving away from seasonal collections and to start making one off-pieces. This has proved very promising and last year I was offered a presentation in London during LFW and a runway show for SS20 in Moscow during MBFW.
The new SS20 collection is called Picking flowers and Thieving.
— I have decided to separate it into two different campaigns and this one focuses on the Thieving part, tells Sjunnesson, continuing,
— I have previously been working with co-designing and for this season I wanted to develop that concept further, from being between designer and wearer to co-designing between wearer and wearer. In the campaign, models Victor and Elias are fighting over their clothes. My main inspiration has been clothes swapping and since the pieces are fully made of Velcro two people can swap clothes by simply passing each other. Accessories such as bags, pockets and woven patches can as well be attached and combined into countless different looks. I am very intrigued by the thought of people dressing one another on the streets, unconsciously or consciously.
MLTV SS20. Sjunnesson tells how she feels there is a lot of potential in the co-designing theme. ”Environmentally to mention one, and I want to continue exploring it. I am planning a show in Stockholm this fall which will be a continuation of this collection.” Photography: Matilda Engström
— I have previously been working with co-designing and for this season I wanted to develop that concept further, from being between designer and wearer to co-designing between wearer and wearer. In the campaign, models Victor and Elias are fighting over their clothes. My main inspiration has been clothes swapping and since the pieces are fully made of Velcro two people can swap clothes by simply passing each other. Accessories such as bags, pockets and woven patches can as well be attached and combined into countless different looks. I am very intrigued by the thought of people dressing one another on the streets, unconsciously or consciously.
MLTV SS20. Sjunnesson tells how she feels there is a lot of potential in the co-designing theme. ”Environmentally to mention one, and I want to continue exploring it. I am planning a show in Stockholm this fall which will be a continuation of this collection.” Photography: Matilda Engström
When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies.
When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies.
When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies.
